{Case Study} – 3 Step Guide to Discover Hot Amazon Niches Even If You Can’t Afford Expensive Keyword Research Tools – Step Two

Google keyword planner is a good keyword research tools that helps you determine if there are actual searches for these keywords. The tool is actually free to use as long as you have Gmail account with Google. A search for Google Keyword Planner will take you to the URL where you will be asked to login with your Gmail account.

Validate the Search Volume Using Google Keyword Planner

keyword research tools

Amazon Niche Research

From the search above it’s very clear that the keyword is a very profitable niche to jump into. There are plenty of keyword varieties to choose from and write content on, plus there is no shortage of products to promote in this niche. The monthly searches too prove there are people searching for the keyword.

How to Find Low Competition Keywords to Easily Rank

The next thing we want to do is to find more of the low competition keywords that we can easily rank our site for to get organic monthly searches. Is the keyword easy to rank for? It’s important to know the amount of effort we need to put in for us to rank a keyword especially if we are just starting.

At this point, we will pull out some of the keywords we discovered using the Google keyword planner tool. The first one we want to look at is “backpacking sleeping bag”

Niche market research

Then copy the link go to Ahrefs, use the site explorer and  paste the link. Ahrefs is a tool to help you find the low competition keywords to rank immediately in search engines.

Ahref casestudyhq

Note: To use Ahrefs you might need to sign up for a free trial account.

Use the following search query [“allintitle:”Keyword”] so if you start a query with [allintitle:], Google will restrict or only show results of those with all of the query words in the title.

For instance I use the keyword  ”best lightweight sleeping bag” , you can find the result in the screenshot below. This tells you can you easily outrank pinterest, YouTube and some other forum sites down the page.

Niche research

At this point you might be wondering what next should I do? Go read step three in the keyword research series. If you have not read step one, I encourage you to go read it here so you have a better understanding.



Go Build Your Amazon Affiliate Site

  • Choose a Domain Name
  • Pick a Web Host, I recommend you go with Bluehost
  • Install WordPress

Register with Amazon to get your affiliate link and start promoting products based on your niche.